A FESTIVE REINVENTION

In 2021, I collaborated with Wildvertising on a Winter Holidays film for Olay, created around the launch of a newly designed festive packaging. The challenge was to introduce the products in a way that felt playful and premium, while moving away from a traditional beauty commercial and building something much more imaginative.

A FESTIVE REINVENTION

In 2021, I collaborated with Wildvertising on a Winter Holidays film for Olay, created around the launch of a newly designed festive packaging. The challenge was to introduce the products in a way that felt playful and premium, while moving away from a traditional beauty commercial and building something much more imaginative.

A FESTIVE REINVENTION

In 2021, I collaborated with Wildvertising on a Winter Holidays film for Olay, created around the launch of a newly designed festive packaging. The challenge was to introduce the products in a way that felt playful and premium, while moving away from a traditional beauty commercial and building something much more imaginative.

A FESTIVE REINVENTION

In 2021, I collaborated with Wildvertising on a Winter Holidays film for Olay, created around the launch of a newly designed festive packaging. The challenge was to introduce the products in a way that felt playful and premium, while moving away from a traditional beauty commercial and building something much more imaginative.

A FESTIVE REINVENTION

In 2021, I collaborated with Wildvertising on a Winter Holidays film for Olay, created around the launch of a newly designed festive packaging. The challenge was to introduce the products in a way that felt playful and premium, while moving away from a traditional beauty commercial and building something much more imaginative.

THE FACTORY

The central idea was to create a magical factory where each product is assembled, prepared and customized before beginning its journey to Earth. I wanted the whole environment to feel like a living mechanism, with every element contributing to the sense that something special was being made behind the scenes.

THE FACTORY

The central idea was to create a magical factory where each product is assembled, prepared and customized before beginning its journey to Earth. I wanted the whole environment to feel like a living mechanism, with every element contributing to the sense that something special was being made behind the scenes.

THE FACTORY

The central idea was to create a magical factory where each product is assembled, prepared and customized before beginning its journey to Earth. I wanted the whole environment to feel like a living mechanism, with every element contributing to the sense that something special was being made behind the scenes.

THE FACTORY

The central idea was to create a magical factory where each product is assembled, prepared and customized before beginning its journey to Earth. I wanted the whole environment to feel like a living mechanism, with every element contributing to the sense that something special was being made behind the scenes.

THE FACTORY

The central idea was to create a magical factory where each product is assembled, prepared and customized before beginning its journey to Earth. I wanted the whole environment to feel like a living mechanism, with every element contributing to the sense that something special was being made behind the scenes.

BUILDING THE MAGIC

The visual language combined precise product imagery with a more whimsical and cinematic world. Machinery, movement, light and small visual details were designed to create a constant feeling of activity and discovery. The goal was to keep the products at the center of the film while surrounding them with enough personality and visual storytelling to make the experience feel playful rather than purely demonstrative.

BUILDING THE MAGIC

The visual language combined precise product imagery with a more whimsical and cinematic world. Machinery, movement, light and small visual details were designed to create a constant feeling of activity and discovery. The goal was to keep the products at the center of the film while surrounding them with enough personality and visual storytelling to make the experience feel playful rather than purely demonstrative.

BUILDING THE MAGIC

The visual language combined precise product imagery with a more whimsical and cinematic world. Machinery, movement, light and small visual details were designed to create a constant feeling of activity and discovery. The goal was to keep the products at the center of the film while surrounding them with enough personality and visual storytelling to make the experience feel playful rather than purely demonstrative.

BUILDING THE MAGIC

The visual language combined precise product imagery with a more whimsical and cinematic world. Machinery, movement, light and small visual details were designed to create a constant feeling of activity and discovery. The goal was to keep the products at the center of the film while surrounding them with enough personality and visual storytelling to make the experience feel playful rather than purely demonstrative.

BUILDING THE MAGIC

The visual language combined precise product imagery with a more whimsical and cinematic world. Machinery, movement, light and small visual details were designed to create a constant feeling of activity and discovery. The goal was to keep the products at the center of the film while surrounding them with enough personality and visual storytelling to make the experience feel playful rather than purely demonstrative.

A HOLIDAY JOURNEY

As the products leave the factory and descend towards Earth, the film gradually opens up from an intimate production line into something more magical and celebratory. The project became an opportunity to balance product storytelling, 3D animation and a sense of wonder, creating a festive universe around Olay without relying on the usual visual codes of a Christmas campaign.

A HOLIDAY JOURNEY

As the products leave the factory and descend towards Earth, the film gradually opens up from an intimate production line into something more magical and celebratory. The project became an opportunity to balance product storytelling, 3D animation and a sense of wonder, creating a festive universe around Olay without relying on the usual visual codes of a Christmas campaign.

A HOLIDAY JOURNEY

As the products leave the factory and descend towards Earth, the film gradually opens up from an intimate production line into something more magical and celebratory. The project became an opportunity to balance product storytelling, 3D animation and a sense of wonder, creating a festive universe around Olay without relying on the usual visual codes of a Christmas campaign.

A HOLIDAY JOURNEY

As the products leave the factory and descend towards Earth, the film gradually opens up from an intimate production line into something more magical and celebratory. The project became an opportunity to balance product storytelling, 3D animation and a sense of wonder, creating a festive universe around Olay without relying on the usual visual codes of a Christmas campaign.

A HOLIDAY JOURNEY

As the products leave the factory and descend towards Earth, the film gradually opens up from an intimate production line into something more magical and celebratory. The project became an opportunity to balance product storytelling, 3D animation and a sense of wonder, creating a festive universe around Olay without relying on the usual visual codes of a Christmas campaign.